No Barriers USA  Employment Application: Marketing Director Position

Application Instructions
Thank you for your interest in joining the No Barriers team! If after reading through the job description you would like to apply for this position, please complete all sections of this application and submit by 05/12/24 (please note that applications will be considered on a rolling basis as they are submitted). Once submitted, a confirmation notification message will pop up thanking you for your application. The No Barriers Hiring Team will then review your application and will contact you if they are interested in setting up an interview. If you need assistance with the application, you can contact No Barriers at talent@nobarriersusa.org.

No Barriers is a nonprofit organization dedicated to building a community that believes our barriers and differences unite us and make us stronger. We bring people together for shared experiences centered on outdoor adventure and wellness, that stretch comfort zones, build resilience, and help people develop the mindset that What’s Within You Is Stronger Than What’s In Your Way. Our vision is to build an inclusive world for all where barriers don't stand in the way of possibilities. We will accomplish this through our mission to provide transformative programs and experiences that shift mindsets, create belonging, and foster self-discovery to elevate individuals and their communities.


We serve individuals of all abilities - including youth, veterans and caregivers. We were founded on the premise of advancing diversity, equity and inclusion and providing inclusive, accessible environments for diverse populations to build community through shared experiences, giving individuals the opportunity to transform the way they see themselves and others. Twenty years later, this remains at the forefront of our work.  

Job Posting

Position Summary 

The Marketing Director is the key leader responsible for the strategic planning and execution of marketing, PR, brand management and communications for No Barriers. The primary goal is the increased engagement in No Barriers mission; building brand awareness and driving revenue.  This includes measuring the return on investment for various programs, campaigns and marketing strategies.  The Marketing Director will create and maintain a successful brand and image that attracts new donors to fulfill our mission.  


Essential Duties and Responsibilities


  • Strategic Planning: Measure and analyze current marketing and sales approaches, bring new and creative ideas to the table, research competitors, and ultimately develop and execute a comprehensive marketing, PR, sales and recruitment plan, both short and long range, with shared responsibility for enrollment and revenue objectives of the organization

  • Execution, Tracking and Analysis: Plan and oversee all marketing, sales, advertising and promotion activities including digital and traditional marketing. Measure and analyze all results and adjust strategies as needed for increased success. 

  • Marketing:  Manage brand activity, awareness, growth and ensure position goals are reached.  Build awareness across segmented audiences.  Marketing plan and scope of work to include production and delivery, value propositions, testimonials, direct mail, email, collateral, social media, proposal and a digital strategy.  Ensure integrity of brand. 

  • Website:  Oversee the design, content and maintenance of the website to promote engagement and donor action.  

  • Events:  Plan and oversee marketing, event production and recruitment for No Barriers annual events including the Summit, What’s Your Everest and newly developed events.  

  • Partnership Building: Establish and maintain relationships with industry influencers, marketing agencies, key community and strategic partners to help achieve organizational objectives.

  • Vendor Relations:  Effectively partner and collaborate with marketing vendors and contractors to achieve the organization's strategic plan

  • Storytelling and Content Strategy: Plan and execute on organizational storytelling strategy, including forging key strategic partnerships with content and distribution partners.

  • Team Management: Work across the organization with both internal and external partners and lead the team to develop and execute strategies that support programming and development efforts 

  • Fundraising: Assist with fundraising strategy and execution in partnership with the Development Director, the Executive Director and the Board of Directors

  • Financial Management:  Forecast, manage and execute marketing budget to maximize ROI, reduce expenses and yield growth in reach, awareness and donors

  • Analytics:  Design and create baseline metrics; implement and track metrics relevant for understanding impact of marketing efforts and fulfillment of the mission; evaluate messaging outcomes/impacts 

  • Industry:  Develop and maintain knowledge of industry best practices, similar providers and effective strategies 

  • People Management | Supervisory Duties:  Supervise all Marketing interns, volunteers or fellows and build a team that engages across the organization.

Job Qualifications (knowledge, skills and abilities)

  • Visionary Leadership: Displays passion and optimism; Inspires respect and trust; Mobilizes team to fulfill our organizational vision while effectively shifting our focus from awareness to engagement to drive organizational growth.

  • Meeting Ambitious Goals: Proven ability to drive sales and attendance in programs and engage constituents in the overall success of the organization. 

  • Ability to measure, analyze and report results on complex information, generate creative solutions and problem solve in order to meet or exceed recruitment, sales and/or enrollment goals.

  • Focus on Growth: Develop and execute strategies that drive organizational growth in program participation and sales. Hold team and self accountable to goals and demonstrate ability to adjust as needed for success.

  • Oral and Written Communication: Speaks and writes clearly and persuasively to achieve marketing and recruitment objectives. Communicates effectively with all audiences regarding progress toward goals, challenges and opportunities. Ability to represent the organization with confidence and passion for the mission

  • Building Strong Teams: Balances team and individual responsibilities; supports everyone's efforts to succeed; attracts and retains best-in-class team members; builds and shows respect and sensitivity for a diverse workforce.

  • Project Management and Organizational Skills:  Develops and coordinates project plans; communicates changes and progress; completes projects on time and budget; manages project team activities.

  • Change Management: Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results

  • Budget Management: Builds and manages departmental budget in partnership with the CFO

  • Strategic Thinking: Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities

  • Mission Alignment: Strong desire to positively impact the lives of those served by No Barriers; live the No Barriers Life in his/her past and present work, exhibiting a combination of vision, innovation, teamwork, grit and resilience


Other Responsibilities

  • Work effectively across all departments to ensure knowledge and alignment of marketing needs and opportunities

  • Collaborate with the Executive Director on the cultivation of Board and Ambassadors creating opportunities for engagement


Education and Formal Training

  • Bachelor’s degree in a field related to communications, marketing, business 

  • 5+ years experience proven success in digital and traditional marketing, sales, outreach/recruitment; experience in selling large-scale programs/events is ideal

  • Managerial experience - either direct or as an influencer

  • Experience driving marketing and recruitment efforts resulting in successful attendance at large community and organizational events is a plus.

  • Familiarity with at least one of the populations served by No Barriers 

  • Expertise with non-profit operations and best practices is preferred

  • Expertise with common CRMs such as SalesForce and knowledge of how to align strategy that maximizes the use of these tools 


Working Environment

  • This is an office job generally requiring computer work ~8 hours/day

  • Occasional field work to support No Barriers programs; limited travel

  • Flexible remote work environment with a one day per week in the Fort Collins office (headquarters) preferred but not required


Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job..

Compensation and Benefits

● Salary commensurate with experience $65,000-$75,000

● Robust Health insurance benefits

● Flexible work schedule

● Generous PTO policy

● 401k matching program


Contact Information
Cover Letter and Resume
Commitment to Diversity, Equity, and Inclusion

No Barriers celebrates diversity and strives to create an inclusive environment for employees and participants. We are an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

No Barriers will make reasonable accommodations, as required by law, for the known physical or mental disabilities of an otherwise qualified applicant or employee, unless doing so would impose an undue hardship upon business operations. An accommodation is not reasonable if, even with the accommodation, the employee is unable to perform essential job duties in a manner that would not endanger the employee's health or safety of the employee or others.

Statement of Accuracy
I hereby certify that all of the information provided by me in this application (or any other accompanying or required documents) is correct, accurate and complete to the best of my knowledge. I understand that the falsification, misrepresentation or omission of any facts in said documents will be cause for denial of employment or immediate termination of employment regardless of the timing or circumstances of discovery. 
I understand that my electronic signature is valid and legally binding.

Contact Information